Reckitt Benckiser
Innovation and Reckitt Benckiser
Who is Reckitt Benckiser?
We have some fantastic brands. You will almost certainly have heard of some of them and, we hope, use them as well.

Over 75% of our sales come from brands that occupy the #1 or #2 position in their markets, and that number is growing year on year. Every single day consumers buy over 9 million of our products, in over 180 countries around the world. From Lysol - present in half of the homes in the USA, to Dettol - one of India's most trusted consumer brands, every day we make a difference to people's homes, health and well-being.

So if you like the sound of our company, and even better if you like our products, why not work with us in developing the brands and products that will contribute to our future growth?

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More about our company

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Client quote

Cilit Bang and Veet facts
What do we mean by innovation?
We are successful because we innovate - and fast. With around 40% of our sales coming from products that we launched in the previous 3 years, we know we can't rest on our laurels but must continually drive on and get better every year.

To us, innovation does not just mean technology and science, even though we are strong and very productive in these areas. It means the linkage of the consumer all the way through to the science, and delivering consumer expectations of performance, convenience and value for money.

Great launches like Cillit Bang, Vanish Oxi, Veet Rasera and Airwick Freshmatic have driven our top line growth significantly. These headliners have been complemented by many more innovations which year after year drive the growth of our Powerbrands.

Who do we work with?
We have a strong track record of working with innovators and suppliers outside our company. We identify and evaluate their novel offerings, and then together we convert them into successful fast moving consumer products in record time. We intend to do more outside the company, because the quality of an idea is more important than its source.

We work with a range of organisations including:
Product family
We are achievement oriented, highly committed and value teamwork