Reckitt Benckiser Innovation Centre



	Reckitt Benckiser is the world leader in selective categories in the Household, Health and Personal Care markets. We have grown well ahead of our industry, driven by outstanding relevant innovations, executed with excellence. You may be an entrepreneur - so are we. We can be a great partner for your ideas, technology and products, and we believe we can get great ideas working in a consumer's hands quickly and effectively. We don't just focus on technology. We work intensely with consumers to uncover deep and meaningful insights and needs that guide and direct our product development programme. We then design, develop or seek the great technology and products to meet those consumer needs. We have some great creative minds working within Reckitt Benckiser, but that doesn't mean we have all the solutions we need, we know we don't!		That's where you can become part of this success story, by collaborating with us to develop and launch new products. You may have a product that is just about ready to go, or a great technology, or even want to license one of our brands for your own product. The RB-Idealink website guides you through our simple process, and the options to bring to market, together, stronger consumer solutions and answer new and more needs! We work fast. That's why we commit to giving you a reply within 3 months of your submission to RB-Idealink. I look forward to working with you to bring your ideas to reality. Rakesh Kapoor Executive Vice President, Category Development


	Vanish Dual Power is a breakthrough stain remover for the toughest laundry stains. Working closely with industry leading packaging design and process experts, we developed its novel dual chamber technology and its unique nozzle design. These allow ingredients to be combined which would not be stable in a standard mono-chamber bottle. The mixing unlocks the cleaning power of the active ingredients (hydrogen peroxide, enzymes and alkalinity) delivering to consumers a better and wider cleaning performance than standard pre-treaters.Both the brains and the resources available externally were essential to complete the project on time.


	Working in close collaboration with external experts, the Finish team developed an innovative polymer system and combined it with a novel processing technique to allow us to design a dishwasher detergent like nothing before. New Finish Quantum has three separate compartments enabling the use of highly active and otherwise incompatible cleaning agents in one single product. The revolutionary product design ensures that Quantum releases the separate ingredients at exactly the right time in the wash to give maximum cleaning effectiveness and ultimate shine. We could never have achieved this without several key external technologies licensed to Reckitt Benckiser.


	Cillit Bang Grime & Lime remover uses acid technology to deliver robust cleaning on tough stains like bathroom grime, soap scum and lime scale in less than a minute! The basis of success has been the strong marketing strategy that combines innovative formulation development with a unique series of "Wow!" demos to communicate performance and versatility stretch to the consumer. The speed of roll-out of Cillit Bang /Easy Off BAM is unprecedented - it has been launched in over 68 countries in less than 2 years.