Home > Licensing

Are you interested in licensing one of
our brands? All you have to do is
follow a few simple steps

Licensing increases touch points with our consumers and builds brand equity. It is also a viable way to develop great ideas in areas where we don't have the technology or experience in a particular category or trade channel.

With licensing agreements already in place for Woolite and Lysol, we welcome ideas for building our brand equity with products that fit your business.

Our ideal partner...

• Is highly motivated, entrepreneurial and marketing 'savvy'
• Has strong retail relationships
• Can develop and design a high quality, innovative product
• Will make our brand a top priority

The brands listed below are our priorities for licensing, but if you have a good idea for a brand not listed here please let us know.

Click on the brands below for more details

 

 

Please submit your proposal, along with your contact, company and distribution information below.



Our Licensing team will review the information provided and will reply to you within 3 months of receiving your proposal, advising you of our intention to proceed or not.

	Consumers follow a multi-step process when caring for fine garments; Wash, Dry and Finish. We built on Woolite's brand equity as the world's leading Fine Fabric detergent brand in these 3 areas with: Woolite Wash Bags, to help protect clothes in the all-important Wash cycle. The 3 skus are specialized for different garment types, such as sweaters, stockings & bras. Mesh Drying Racks, Drying Hangers and Soft Touch Pegs, for protection in the Drying process. Woolite Pressing Cloth, to gently press fabrics without "sheen" or scorch. Woolite Lint Rollers, Lint Mitts also play an important part in the finish process.

		Air Wick is currently sold in more than 60 countries, and is No. 1 in its category across the top 20 world markets. Airwick products empower consumers to improve their home atmosphere by providing products with superior fragrancing and aesthetics.

		Cillit Bang's range of powerful surface cleaners are highly effective against a broad spectrum of tough cleaning tasks - original Cillit Bang Lime and Grime, Cillit Bang Universal Power Crystals and Cillit Bang Universal Degreaser.

		Clearasil is the global No.1 anti-acne brand. The first Clearasil products were launched in the USA in 1959. Today, the brand is sold in 71 countries.

		Dettol is available in 104 countries, and is the world leader in antiseptics for home use. The multipurpose cleaning and personal care line encompasses a wide range of products such as Antiseptic Disinfectant Liquid and Anti-bacterial Handwash for personal use through to Anti-bacterial Surface Cleanser and Surface Wipes for the home.

		Easy-Off is the best known oven cleaner in the USA with 97% of US consumers agreeing that Easy-Off makes oven cleaning easier! The tough cleaning expertise of Easy-Off has been extended to multi-purpose cleaning with Easy-Off Bam, which tackles tough household cleaning tasks across a variety of surfaces - you need to see it to believe it.

		Electrasol Automatic Dishwasher Detergent has been developing innovative products for over fifty years to ensure dishes get clean and shiny the first time, every time. Jet-Dry is the dishwasher additive expert to get dishes, glasses, flatware and appliances sparkling clean.

		Market leaders in automatic dishwashing products, Finish, the UK market leader and Calgonit, the leader in European markets, are endorsed by the leading dishwasher manufacturers and glass and crockery brands. The brands carry a complete range of detergents and additives in a choice of formats and variants to ensure to ensure dishes that dishes and glassware get clean and shiny every time

		Harpic is the leading toilet bowl cleaner in 47 countries, built on a platform of powerful cleaning. The line includes a full range of liquid toilet bowl cleaners, tablets, wipes and toilet bowl blocks.

		Lysol has been trusted by families to keep their homes healthy for over 100 years. It is the No.1 disinfectant brand in the world, and in the USA has 95% global unaided awareness and 100% total awareness. Lysol disinfectant spray has been proven to kill 99.9% of bacteria and viruses in 30 seconds, helping to protect households from the harmful viruses that other products may leave behind - viruses that could cause illness such as Rhinovirus, the leading cause of the common cold, and Rotavirus, the leading cause of infectious diarrhoea among children.

		Resolve is the market leader in carpet spot and stain removal in the USA, with 95% consumer awareness. Resolve is available in a range of formats for manual and steam cleaning, including the new Resolve Dual Power which removes more stains better than other leading carpet cleaning brands.

		With 35 years experience, Spray 'n Wash is the trusted expert in the USA at removing stains from your clothing. The line-up includes Spray 'n Wash Laundry Stain Remover, Spray 'n Wash In-Wash Laundry Stain Remover a nd NEW Spray 'n Wash Dual PowerT Laundry Stain Remover.

		Vanish is the No.1 Fabric Treatment and Carpet Cleaning brand across Europe. The range provides safe and effective stain removal on all kinds of fabrics.

		Veet is the world leader in depilatories in over 55 countries. Veet depilatory products have been on sale for more than 80 years, and lead the global market in expertise as well as sales.

		Sold in more than 30 countries, Woolite is the global leader in fine fabric wash. Woolite's gentle formula has no harsh ingredients that can damage your clothes. Use Woolite Original Fabric Wash and your washing machine's gentle cycle to protect and care for the clothes you love. Woolite Dark Laundry Fabric Wash is specially formulated to help maintain the life of dark and black clothes.