Reckitt Benckiser
Frequently asked Questions

Click on a question below to find the answer:

1. Where do I go if I need more information about RB brands and the RB company?
2. I have a complaint or a compliment for one of your products, where do I send it?
3. Why can't I submit confidential information?
4. Why does the process take 3 months, and what happens during this time?
5. Can I tell you what I am looking for from a commercial arrangement?
6. What is the difference between licensing a brand and licensing a product?
7. What brands are available for Licensing?
8. What is the difference between Licensing In & Licensing Out?
9. What royalty rate do you require for Licensing one of your trademarks?
10. If I license one of your brands, will you support it with TV advertising?
11. How do I find out more?



1. Where do I go if I need more information about RB brands and the RB company?

Click here for additional information on our brands divided by Category.
For additional information on our Company, click here.

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2. I have a complaint or a compliment for one of your products, where do I send it?

Complaints and compliments for any of our products should be directed to the relevant Reckitt Benckiser help line in your country of residence. The details can be found on any Reckitt Benckiser product or on our website at www.reckittbenckiser.com/about/global.cfm.

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3. Why can't I submit confidential information?

Reckitt Benckiser may already be working on similar ideas to yours, and we don't want to take possession of information which may prejudice the securing of intellectual property, either yours or ours. When you send us enough non-confidential information, we can judge whether the area is of interest to us, whether we already have something going on in that area, and then it makes sense to sign a confidentiality agreement to protect both our interests.

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4. Why does the process take 3 months, and what happens during this time?

When we receive the information, we will immediately start the process of technical and commercial evaluation with the relevant people inside Reckitt Benckiser. We will need to take account of existing work in the relevant area, and bearing in mind that nearly all of us in the company are very busy, 3 months is a reasonable time in which to get back to you. This compares well to other companies.

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5. Can I tell you what I am looking for from a commercial arrangement?

Yes, you can propose a way forward, whether that is royalty, purchase or some other business proposition. However your proposal is non-binding, and the eventual outcome may be different to your proposal.

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6. What is the difference between licensing a brand and licensing a product?

Licensing a brand involves you taking one of our brands to cover your product, in exchange for a royalty paid to us. We do this to build the equity of our brands in the market place, and to extend them to categories and distribution channels we normally couldn't reach. Licensing a product is when we take your product and launch it under one of our brands, in exchange for a financial recompense which could take a variety of different forms.

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7. What brands are available for Licensing?

Click here for a list of the brands that are currently available for licensing. This list is not exhaustive, so if you have an idea for a Reckitt Benckiser brand that is not listed here, please feel free to submit a proposal.

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8. What is the difference between Licensing In & Licensing Out?

Under 'Products', we are looking for Ready-to-Go products that we would consider Licensing In, meaning that we would take your product and develop, market & distribute it within our porfolio of brands. Under 'Licensing', we are looking for opportunities for Licensing Out, meaning we would grant you the use of one of our trademarked brands to License onto one of your products. You would be responsible for the development, marketing & distribution of this product.

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9. What royalty rate do you require for Licensing one of your trademarks?

Royalty rates differ according to the brand, distribution and category. This will be discussed on a case-by-case basis with the potential licensee.

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10. If I license one of your brands, will you support it with TV advertising?

One of the advantages of working with an RB brand is the strong level of TV support we provide. In most cases, we are the no. 1 or 2 advertiser in the market for a given category. That means that your product will benefit from extremely high brand awareness and the 'umbrella effect' of our powerful brand advertising. Specific product advertising varies depending on the marketing mix required to make it successful.

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11. How do I find out more?

If you would like more information please download a PDF of the RB-Idealink brochure.

Download PDF

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